Definition
To divide a market by a
strategy directed at gaining a major portion of sales to a subgroup in a
category, rather than a more limited share of purchases by all category users.
Referance
Market Segmentation of Nokia
Geographic
Geographic segmentation tries to divide markets into
different geographical units. The
following are some examples of geographic segmentation of Nokia,
Ø Region:
by continent, country, state, or even neighborhood
Ø Size
of metropolitan area: segmented according to size of population
Ø Population
density: often classified as urban, suburban, or rural
Ø Climate:
according to weather patterns common to certain geographic regions
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