Wednesday, November 21, 2012

PESTEL audit or audit if five forces (con.)


Environmental factors
Environmental factors include the weather and climate change. Changes in temperature can impact on many industries including farming, tourism and insurance. With major climate changes occurring due to global warming and with greater environmental awareness this external factor is becoming a significant issue for firms to consider.
Ø  Ecological
Ø  environmental issues, environmental regulations
Ø  customer values, market values, stakeholder/ investor values
Ø  management style, staff attitudes, organizational culture, staff engagement
Environmental factors of Nokia
Nokia have managed to be quite environmentally friendly and have not done anything that the consuming public have taken huge offence to, they have been very careful about this and this is one of the reasons they are such a popular brand of mobile phones.
Legal factors
These are related to the legal environment in which firms operate. The introduction of age discrimination and disability discrimination legislation, an increase in the minimum wage and greater requirements for firms to recycle are examples of relatively recent laws that affect an organization’s actions.
Ø  current home market legislation, future legislation
Ø  European/international legislation
Ø  regulatory bodies and processes
Ø  environmental regulations, employment law, consumer protection

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