Explain how you expect to change your marketing activities according to buyer behavior

An important part of the marketing process is to understand why a customer or buyer makes a purchase. Without such an understanding, businesses find it hard to respond to the customer’s needs and wants. Marketing theory traditionally splits analysis of buyer or customer behavior into two broad groups for analysis – Consumer Buyers and Industrial Buyers

Consumer buyers are those who purchase items for their personal consumption

Industrial buyers are those who purchase items on behalf of their business or organization

For a marketing manager, the challenge is to understand how customers might respond to the different elements of the marketing mix that are presented to them. If management can understand these customer responses better than the competition, then it is a potentially significant source of competitive advantage.

As the best company in the world we always consider buyer behavior and change our activities according to that. I think we always process our plans according to buyers. So here, I made some questions related our product.

Ø  Who buys?

Ø  How do they buy?

Ø  When do they buy?

Ø   Where do they buy?

Ø  Why do they buy?

We analyzed that factors related to our products and we get realistic solutions.

Ø  Customer can buy this Nokia phone in installment at authorized showrooms of Nokia.

Ø  Customers who pay full payment in cash will be getting a cash discount.

Ø  Customers who pay full payment in cash will be getting gifts. Such as headsets, Bluetooth dongles, speakers and much more

Ø  4 years warranty for the phone and life time warranty for soft ware of the phone.

 Customers who buy 2 or more will get 30% discount for second phone.