Tuesday, November 20, 2012

PESTEL audit or audit if five forces (con.)


Technological factors
Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include:
Ø  R&D activity
Ø  automation
Ø  technology incentives
Ø  rate of technological change
Technological factors of Nokia
In the communications market technology is perhaps the most important factor that companies like Nokia have to take into consideration. They have to keep up to date with all the newest technological advances (like camera and motion capture phones) if they are going to capture the biggest market share and stay ahead of their competitors (Sony and Siemens).

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