Threats
External
factors, beyond an organization’s control, which could place the organization’s
mission or operation at risk. The organization may benefit by having
contingency plans to address them should they occur
Classify them
by their “seriousness” and “probability of occurrence”
Ø shifts
in consumer tastes away from the firm's products
Ø emergence
of substitute products
Ø new
regulations
Ø increased
trade barriers
Threats
of Nokia
Ø
Late
in the game in 3G creates a risk to be displaced by leaders like Motorola, LG,
NEC and others.
Ø
Asian
OEMs who are entering the market very aggressively (TCL, NGO Bird)
Ø
ODMs
(HTC and others) enabling carriers to leverage their customer power bypassing
the handset vendor. Operators want to lessen their dependency on handset
vendors and the dominance of Nokia. Orange, O2, and many other operators
globally are selling their own brand of phones.
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