Target Marketing involves breaking a market
into segments and then concentrating your marketing efforts on one or a few key
segments.
Target marketing can be the key to a small
business’s success.
The beauty of target marketing is that it
makes the promotion, pricing and distribution of your products and/or services
easier and more cost-effective. Target marketing provides a focus to all of
your marketing activities.
Referance
In Sri Lanka we can clearly
understand, Nokia is the best selling mobile phone brand. So we are the leader
in mobile phones industry in Sri Lanka. Sri Lankans have a very strong relationship
with Nokia brand. Launching our new mobile phone In Sri Lanka will be
success. Because there are many positive
factors for us. Also there are negative factors. So we strongly believe that is
challenge for us.
The main targeted audience for this product is
youth generation. We think that product more useful university students and
business men. They always want to connect internet for their needs. This 3.75G
mobile phone consist high speed internet. So they can do their works quickly
and easily.
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