Monday, November 26, 2012

What are the factors which influence you to the selected organization targeting strategy (strategies) of your product - Target Marketing


Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments.
Target marketing can be the key to a small business’s success.
The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Target marketing provides a focus to all of your marketing activities.
Referance


In Sri Lanka we can clearly understand, Nokia is the best selling mobile phone brand. So we are the leader in mobile phones industry in Sri Lanka. Sri Lankans have a very strong relationship with Nokia brand. Launching our new mobile phone In Sri Lanka will be success.  Because there are many positive factors for us. Also there are negative factors. So we strongly believe that is challenge for us.
 The main targeted audience for this product is youth generation. We think that product more useful university students and business men. They always want to connect internet for their needs. This 3.75G mobile phone consist high speed internet. So they can do their works quickly and easily.

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