Monday, November 5, 2012

Explain alternative marketing definition - What is marketing? (con.)


American Marketing Association (AMA) Definition

“The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange and satisfy individual and organizational objectives”

Now I would like to explain other definitions of marketing,

Kotler’s marketing definition
Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others .

Adcock’s marketing definition
The right product, in the right place, at the right time, at the right price.

Palmer’s marketing definition
Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of the customer on whom the organization depends.

Bartles’s marketing definition
Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints - technical (economic) and ethical (social) - create the transactions or flows which resolve market separations and result in exchange and consumption.

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