Explain main characters of marketing oriented Organization

The major feature of the marketing oriented organization is that they are aimed to stay closer to the customers and ahead of their competitors. The reason is that the basic aim of these organizations is to attract the customers. There are four major characteristics which define the marketing oriented organizations including shared values, organization, strategy and stakeholders. Firstly, all decisions of these companies consider the customers first and they share the common value of superior quality of products. Secondly, their organizational structure has very few layers and their policies are not very difficult. Thirdly, the strategy of a market oriented organization is long term, flexible and participative. Finally, they consider the expectations of the stakeholders before making any important decision

Market orientation is:

Ø  The organization-wide generation of market intelligence pertaining to current and future customer needs,

Ø  The dissemination of the intelligence across departments,

Ø  The organization-wide responsiveness to it.

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