Marketing Objectives of Nokia on the new product

Below I mentioned marketing objectives of Nokia on the new product

Market Development

Increase sales by 10% within one year: Using new innovative promotional activities to increase our target audience's awareness of our competitive advantages.

Market Growth

Increase market share by 50% in the next 2 years.

New Markets

Create a new retirees segment: Penetrate this rapidly growing, yet often overlooked market with a simple, user friendly phone.

Segment research: Create new markets based on phone user and design research.

Refine current products: Improve current products to reach new markets based on unmet consumer needs.