Describe how you develop your new product to sustain competitive advantage (con.)

The differentiation and cost leadership strategies seek competitive advantage in a broad range of market or industry segments. By contrast, the differentiation focus and cost focus strategies are adopted in a narrow market or industry.

Referance

http://tutor2u.net/business/strategy/competitive_advantage.htm

Nokia is the best selling mobile phones brand over the world. So I think we haven’t fear about our new product. That mobile phone has new features. Such as 3.75G technology, 10 Mega Pixel camera. These features are new for mobile phone industry. So I think we haven’t competition in the market.  

This mobile phone has water resistive high quality display and much more things. But its price is normal, when we considered other mobile phones in the market. So I think consumers always like to buy that product.

Also we give 4 years warranty for the phone and life time warranty for phone software. This is big advantage for the customers. We have a well organized plan for promotion activities of that phone. And all these reason can cause for the people to choose the mobile phone.