Thursday, November 15, 2012

Market Analysis (con.)


Weakness
Factors that are within an organization’s control that detracts from its ability to attain the core goal. In which areas might the organization improve?
Ø  lack of patent protection
Ø  a weak brand name
Ø  high cost structure
Ø  lack of access to the best natural resources
Weakness of Nokia
Ø  The Engage is considered a flop
Ø  Being the market leader and its increase role in Symbian is giving Nokia a bad image, much like Microsoft in the PC industry.
Ø  Slow to adopt new ways of thinking: a good example is clamshell phones which are preferred by many customers. Nokia was reluctant to produce a clamshell until this year, when it launched its first model.

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